Burgeoning online environments offer completely new opportunities for ethnographic and other forms of qualitative research. Blogs as Elusive Ethnographic Texts: Methodological and Ethical Challenges in Qualitative Online Research (Kurtz, Trainer, Beresford, Wutich, & Brewis, 2017)Ībstract. We specify the basic modes of analysis that typify each ideal type, trace their implications for how one selects units of observation, and demonstrate how these different ethnographic styles illuminate different dimensions of the social world. Though not mutually exclusive, they can be usefully grouped and contrasted accordingly: (1) the level of explanation: micro, organizational, and macro (2) the subject of explanation: people and places and mechanisms (3) the location of explanation: dispositions and situations and (4) reflexivity. We outline the suite of analytic lenses that typify ethnography and identify eight ideal types. However, regardless of whether ethnographers build theory from observations (induction) or use observations to test theory (deduction), they approach the field armed with one or more particular analytic lens that leads them to focus on a distinct thread of the social fabric. It is almost axiomatic that there are two contrasting theoretical approaches to ethnography: induction and deduction. The Analytic Lenses of Ethnography (Jerolmack & Khan, 2017)Ībstract. Pool (2017) examines issues related to accountability for data quality in ethnographic studies.
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Rankin (2017) suggests that researchers incorporate analytic thinking from the outset of research design. (Pilkington (2017) explores meta-ethnographic synthesis. (2017) talk about systematic thematic analysis of blogs. Jerolmack & Khan (2017) discuss theoretical approaches to reasoning. These open access articles offer perspectives on data analysis in ethnographic research.
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The resources are relevant to the summer 2021 focus on data analysis and interpretation.Įthnography involves the production of highly detailed accounts of how people in a social setting lead their lives, based on systematic and long-term observation of, and discussion with, those within the setting.
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Qualitative data analysis was a focus on Methodspace for April 2019, when we looked at data analysis in the context of specific methodologies.